Big Ideas. Smart Launches.
We help B2B tech companies bring their products and services to market with a clear, no-nonense approach.
Our Mission
LaunchPad Consulting was built on one idea: to help smart products get noticed in a big way. We’re passionate about turning the complex into clear, compelling messaging, tools and content that resonate with your target audience— to drive conversion and win more deals.
Go-to-Market Strategy
We craft and implement a GTM strategy, from ICP and messaging. Think of it as your launch blueprint—built with one goal in mind: a successful entry to market.
Example Deliverables: Go-to-Market Plan, Ideal Customer Profile, Positioning & Messaging Framework
Positioning & Messaging
Your product deserves to be noticed. We create positioning and messaging that’s memorable, customer-centered, and designed to make you stand out.
Example Deliverables: Messaging & Positioning Framework, Value Proposition
Sales Enablement
We know sales teams need the right tools to succeed. That’s why we build everything from competitive insights, competitive battlecards, training materials that help your team win more deals.
Example Deliverables: Competitive Battlecards, Product One-Pagers, Sales Pitch Deck, Demo Scripts, Objection Handling Guide
Content Creation
Content that informs, engages, and converts. Whether it’s whitepapers, webinars, or case studies, we can create content that is clear, professional, and effective.
Example Deliverables: Whitepapers, Case Studies, Blog Articles, Product Sheets, eBooks
Customer Research
Why did they buy? Why did they leave? We’ll ask the tough questions, so you get the insights you need to win more and churn less.
Example Deliverables: Win-Loss Interview Summary, Insight Report
Product Marketing Coaching
New to product marketing or need a fresh perspective? We offer mentorship and guidance to help you build your strategy, refine your approach, and feel confident about your next move
Industries We Know Best
Our specialty is in helping start-up to medium-sized B2B companies with a technical edge.
Our sweet spot:
- Public Safety (Police, Fire, EMS)
- Energy (Utilities, Smart Metering, Smart Grid)
- Transportation and Logistics (Fleet Management)
- Hospitality (Restaurants, Hotels & Resorts, Casinos)
- Clean Technology
